Paris Hilton Nanodrop Social Campaign (SodaStream)

Developed a collapsed funnel Paid Social campaign for the SodaStream Nanodrop launch with Paris Hilton.

Pre-Launched the campaign on Snapchat & Facebook to generate excitement, drive brand consideration and drive audiences to the Nanodrop campaign microsite.

Later retargeted campaign site visitors & video viewers with promo-centric ads to drive conversion. This approach created downstream funnel efficiency.