Instagram Case Study: 
alice + olivia NYFW Campaign

Launched the brand's first comprehensive multi-phase, full-funnel paid social campaign. Developed an original full-funnel social strategy; managed campaign platform optimizations throughout 4 distinct stages.

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By taking a full funnel, mobile-first approach, alice + olivia saw:


• 124% growth in YoY new users to its site
• A 72% lift in revenue compared to last year across all channels
• 90k video views, to 95% completion

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